February 2, 2016

So, you’ve got your killer explainer video all tidied up and ready to go. But, how do you market it in your web development plan? Here’s 5 great ways to get it out there (outside of social media, we’ll touch on that in a later post).

1. Landing Page

Explainer videos are powerful tools but only as good as your associated landing page. Your landing page should be unique, original and useful. Don’t just cut and paste your content from your other landing pages. Make it unique and specific to each ad group or ad. Include information that your customers will appreciate. Show off your unique selling point on your landing page. What sets you apart from the rest? The clearer and more convincingly your landing page communicates this, the better your ad ROI. Your landing page should also be simple and easy to scan. Keep the visual noise and test to a minimum, and you’ll avoid scaring your visitors off with too many distractions. Communicate your amazing stuff with numbers and bullets. This will make is easier for visitors to clearly understand your offer.

2. Email Newsletter

Pack a punch by adding your explainer video to your email marketing newsletter campaign. According to Forrester, marketers who included an explainer video in email newsletters increased click-through rates by 200 to 300 percent. Do it right by using both web and mobile video formats, creating an image with a link to the video and including a text link to the video. By using both formats, you can accommodate both smartphone and desktop viewing.

3. Website Homepage

Get higher Google rankings with adding an explainer video to your homepage. When Google ranks websites, it factors in the amount of time people spend on your site. People are much more likely to watch and listen to a video than to read lengthy text. Higher Google ranking equates to more organic traffic and a higher percentage of conversions. It’s no coincidence. Explainer videos on website homepages really do work. Companies like Shoeline.com saw a 44 percent increase in sales by adding explainer video to its homepage. If you’re not using explainer video on your homepage, you’re leaving a lot of bucks on the table. Your web development plan should include an explainer video on your homepage.

4. Promo or Trade Shows

Market your explainer video on social media, conferences and trade shows. Create engaging content for your social media channels by educating your audiences about your brand or its products. Explainer videos can be a great way open your presentation at a conference. Promote your product at trade shows using an explainer video at your display stand.

5. Presentations with Potential Clients and Investors

Use an explainer video to hook potential clients and investors. Prospects and potential customers will see your product or service in action. It’s a visceral way to invoke interest and emotion. It’s also a quick and effective way to explain your startup business to investors. Include a list of benefits that make investing in it worth it. All around, explainer videos are versatile and effective marketing tools. Put them on the web or take them with you on business.

There are plenty of ways to market an explainer animation video… Depending on your target audience and overall message, there are right ways and wrong ways to go about it. Contact one of our whales to discuss what option is best for you and your company!


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