September 26, 2016

Everyone loves a good story. Maybe it’s because stories have a way of awakening the senses or evoking our emotions. Sometimes stories help us to connect with others or cause us to reflect more deeply about the world around us. While storytelling is often used as an effective form of entertainment, it can also be used to help brands take boring information and make it relevant to consumers. Storytelling then becomes a way for brands to connect with their customers. When it comes to storytelling and marketing, some brands have discovered the power of video animation.

Why Should Brands Consider Video Animation for Storytelling? 

When it comes to using storytelling as a marketing tool, there are many avenues that brands can travel. They can take the print route or use their blog to do it. Some brands might choose the path of film, while others put together e-books as a way to tell a story. No matter which road you choose, don’t overlook video animation. Storytelling is especially effective when there is a logical flow to the message and viewers can easily follow along. When brands use video animation to create a simple takeaway, the message gets imprinted on the viewer’s memory, and they are compelled to share it with others.

When using video animation for storytelling, brands can implement the “show, don’t tell” technique. Often used as a way for writers to connect with their readers, this storytelling technique has also become an essential way for brands to connect with consumers, and it can be done quite effectively through video animation. Besides merely describing a product, or telling viewers why they need to respond to a call to action, video animation lets you appeal to your viewers senses through action, use of color, and engaging characters. By the end of the video, your audience should clearly see how they will benefit from using your product, which will increase the chances of them responding in a positive way.

What Elements Are Necessary to Tell a Compelling Story Through Video Animation?

When putting your story together and turning it into an animated video, there are certain elements that should be included. For instance, a well-structured story is essential. Using storyboards are a great way to map out the entire story before focusing on the specific scenes. Without a sense of structure, the viewer won’t be able to follow along. Chances are, they will stop watching in mid-video and think of it as a waste of their time.

While good storytelling often includes the elements of conflict, a strong plot, and relatable characters, an animated video should be playful and fun, making viewers want to go along for the ride. Possibly one of the most important parts of telling a good story through video animation is the ability to create a totally believable world – one your audience will want to enter. Some things audiences should know about your world include:

  • The time and place (past, present, or future)
  • The type of technology that is available for communication and transportation
  • The physical, social and visual laws in your world (these provide a good foundation and add credibility)

The more your audience knows about your world, and the better you follow your own laws, the more believable your story will be.

When it comes to effectively marketing your brand, there are many ways to incorporate storytelling into animated videos. If you’re not sure how to go about it, our whales can help. Contact one of them today so they can help tell your brand’s story through video animation.


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