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in Explainer Video

October 6, 2016

In an age where social media seems to dominate, some marketing gurus are beginning to wonder if email marketing is still worth their time and effort. The answer is a resounding, “YES!” Email marketing is very much alive and continues to be an effective way for companies to communicate with consumers. When combined with video, email marketing can be even more successful. Why? Because more customers than ever are watching video. If you need further convincing about its effectiveness, a few advantages video has to offer include: it’s easy to share with others, video ads work great for mobile users, and video can tell a story better than other formats can. So what are you waiting for? It’s time to use video through email marketing and here are four ways to do it.

1. Make Your Video Brief

People are super busy these days and as they are scrolling through their email, they probably aren’t going to take the time to watch a 10-minute video. Or even a five-minute one at that. When considering a video as part of your email marketing campaign, it’s best to keep it short – preferably under three minutes. If it’s any longer than that, you’ll most likely lose your audience, and besides that, a long video will require too much time for attachment.

2. Consider a Video Series

If you have a message that simply cannot be conveyed in under three minutes, you may want to consider doing a video series. Breaking up a video into smaller pieces keeps audience anticipation levels high, which will keep them tuned in to what you have to say. Making each video in your series interesting and attention-getting is bound to keep your viewers on the edge of their seats and looking forward to your next email.

3. Create a Call to Action

One of the most important components to your video is the call to action (CTA). This is something that will encourage your audience to do something – whether it’s visit your website, download an app, subscribe to your newsletter, or share the video with their coworkers and friends. Because it’s such an important part of the video, you’ll want to ensure your CTA is clear and concise. To place an effective CTA in your video, be sure to include social buttons or a contact form. Posing questions or providing a sense of urgency are other ways to make your CTA stand out. If your viewers answer your CTA, be sure to follow up with them and gather their contact information.

4. Make it Personal

Adding a personal touch to your video will help build trust between you and your target audience. No matter what type of message you’re hoping to communicate through your video, whether it’s a simple holiday greeting or a product demo, giving it that personal touch will be sure to increase user engagement. Providing viewers a chance to take advantage of an exclusive offer or a special deal is also a great way to gain and keep customers.

If you’re looking for ways to increase your open rate and add excitability to the emails you send out for your marketing campaign, using video is a great way to meet these goals. Not only can video help get your point across in a fun and engaging manner, it can boost those all important click-through rates and decrease your number of unsubscribers.  If you have no idea where to start when putting together a video for email marketing, let the professionals create your video for you.

September 27, 2016

If your business is looking for a fresh and exciting way to reach consumers and potential customers, you may want to tap into video marketing. While you may have dismissed video marketing as just a bunch of hype, here are some facts that will make you want to pay more attention: when the subject line of an email contains the word “video,” open rates increase by 19 percent and click-through rates by 65 percent. Another stat to take note of, is that using video actually decreases the number of subscribers by 26 percent. If these statistics alone don’t persuade you to try out video for your next marketing campaign, maybe these three compelling reasons will.

1. Video Marketing Gets Immediate SEO Results

If you have a presence on the internet, you are well aware of the importance of Strategic Engine Optimization (SEO). You know that when internet users type in certain keywords, it’s vital for your brand to come up on the first page of Google. This phenomenon is known as SERP and it’s been proven that webpages containing video are more likely to end up on that all-important first page. In order for your marketing video to reap all of the SEO rewards possible, the video should be less than four minutes, contain a thumbnail, and provide a transcript.

2. Video Marketing Allows You to Convey Information Better Than Other Formats

Storytelling is a great way to market your product, and what better way to do it than attention-getting video. When you incorporate vibrant color, mood-fitting music, relatable characters, and cool graphics into your video as a way to tell your story, it allows you to appeal to your viewer’s senses. This is something that simply can’t be done through a series of print advertisements or the written word. When you evoke the emotions of your consumers, you end up making a connection with them and are more apt to leave a lasting impression.

Besides being a great way to tell a story and incorporate elements that will help you make a connection with consumers, video is better at conveying information better than other formats because of the sheer volume of information that can be shared through video.

3. Video Marketing and the Sharability Factor

When you consider the fact that there are 4 billion views everyday on YouTube alone, you realize just how much people love video. And when someone loves a video they have just watched, they want to share it with all of their friends, and everyone else they are connected to through social media. Another huge advantage when it comes to video marketing, is that videos are super easy to share. When you use video to market your brand or a certain product, you are taking advantage of this sharability factor.

When people share your video, it can exponentially increase the amount of exposure it gets. And if your video connects really well with viewers, there is always the chance of it going viral. Another advantage of video marketing is that you can easily track the analytics, and how well the video is doing, simply by taking note of how many shares or likes the video has on social media platforms.

If these three compelling reasons have convinced you to start a video marketing campaign for your brand, but you have no idea where to start, our professional whales are here for you.

Not Created Equal
May 10, 2016

Spending money on a explainer video shouldn’t be viewed as just another expense but as a worthwhile investment. As a matter of fact, spending more money on an explainer video from an experienced company can yield better results.

Get it Right the First Time Around

Making an explainer video can tally up to thousands of dollars. If you don’t invest the right amount of money with an experienced company, you’ll wind up having to invest more monies to get the job done right. Think of it as getting a bad haircut. What’s is going to cost you to get it redone? Getting it done right the first time around saves you money in the long run.

Quality Takes Time and Equals Money

Crafting a killer explainer video takes hundreds of hours even though the final product is just one to two minutes. The pre-production process takes a lot of time and requires getting to know your company, understanding the industry and target market, developing the right concept and creating an engaging script that tells a story as to why the viewer should hire your company or buy your product. Other components of the process include voice overs, design, animation, shooting and editing. Each of these components are vital to the final product and not intended to be accomplished on a shoestring budget. It takes time and money for quality.

The Face of a Brand

An explainer video is the face of your company. When done right, it properly reflects your brand, quality of product or service, company voice and message. Use it on your homepage to capture your audience, at conferences to set the stage or at trade shows to expand brand recognition.

Long Shelf Life Adds Value

Investing in a premium explainer video yield a long shelf life. While it communicates the core message and unique selling proposition, it’ll stand the test of time and remain relevant. There’s nothing worse than having to replace a non-relevant explainer video with a new one because it’s lost its purpose. With a premium explainer video, you get one that is timeless. As a result, it adds more value to the initial investment.

Differentiation from the Herd

Customize your explainer video and differentiate your brand from the hundreds of other explainer videos out there. Instead of cliches and stock-looking characters, you’ll get something unique and memorable when you spend a little more and do it differently. It’ll be done in a manner that blends well with your unique brand.

Little Details that Make it Great

You’ll also be privy to all the little details that make a great explainer video. Spend some extra money to get the right music track, design and artwork. It’s these little things that make an explainer video memorable.

Picking the right business video partner the first time around will ensure that your explainer video will have an impact on your audience that generates returns.  Partner up with Media Whale for a killer explainer video. Media Whale has years of experience and takes the time to understand its client’s target market. Then, it crafts a script that is laser targeted on selling and converting. Plus, Media Whale gets clients pro-active in the process and renders on advice on marketing strategies for their explainer videos. Clients learn effective strategies on when, where and how to use these excellent mediums. Media Whale also helps existing clients down the road as their business grows.

February 2, 2016

So, you’ve got your killer explainer video all tidied up and ready to go. But, how do you market it in your web development plan? Here’s 5 great ways to get it out there (outside of social media, we’ll touch on that in a later post).

1. Landing Page

Explainer videos are powerful tools but only as good as your associated landing page. Your landing page should be unique, original and useful. Don’t just cut and paste your content from your other landing pages. Make it unique and specific to each ad group or ad. Include information that your customers will appreciate. Show off your unique selling point on your landing page. What sets you apart from the rest? The clearer and more convincingly your landing page communicates this, the better your ad ROI. Your landing page should also be simple and easy to scan. Keep the visual noise and test to a minimum, and you’ll avoid scaring your visitors off with too many distractions. Communicate your amazing stuff with numbers and bullets. This will make is easier for visitors to clearly understand your offer.

2. Email Newsletter

Pack a punch by adding your explainer video to your email marketing newsletter campaign. According to Forrester, marketers who included an explainer video in email newsletters increased click-through rates by 200 to 300 percent. Do it right by using both web and mobile video formats, creating an image with a link to the video and including a text link to the video. By using both formats, you can accommodate both smartphone and desktop viewing.

3. Website Homepage

Get higher Google rankings with adding an explainer video to your homepage. When Google ranks websites, it factors in the amount of time people spend on your site. People are much more likely to watch and listen to a video than to read lengthy text. Higher Google ranking equates to more organic traffic and a higher percentage of conversions. It’s no coincidence. Explainer videos on website homepages really do work. Companies like Shoeline.com saw a 44 percent increase in sales by adding explainer video to its homepage. If you’re not using explainer video on your homepage, you’re leaving a lot of bucks on the table. Your web development plan should include an explainer video on your homepage.

4. Promo or Trade Shows

Market your explainer video on social media, conferences and trade shows. Create engaging content for your social media channels by educating your audiences about your brand or its products. Explainer videos can be a great way open your presentation at a conference. Promote your product at trade shows using an explainer video at your display stand.

5. Presentations with Potential Clients and Investors

Use an explainer video to hook potential clients and investors. Prospects and potential customers will see your product or service in action. It’s a visceral way to invoke interest and emotion. It’s also a quick and effective way to explain your startup business to investors. Include a list of benefits that make investing in it worth it. All around, explainer videos are versatile and effective marketing tools. Put them on the web or take them with you on business.

There are plenty of ways to market an explainer animation video… Depending on your target audience and overall message, there are right ways and wrong ways to go about it. Contact one of our whales to discuss what option is best for you and your company!


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