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October 20, 2017

Today, video is more than just binge-watching your favorite TV show on Netflix. It has become an essential part of business, communication, and social media, allowing us to share our beliefs, market and sell products, and promote new ideas.

And since it combines both audio and imagery, it can immediately grab the attention of the viewer and make a long-lasting impression. Amazing, isn’t it?

The impact and reach of video, especially in this “noisy” online world, are virtually limitless. Also, with the emergence of mobile, video is quickly becoming more accessible, and a very powerful component in marketing.

If you want to learn how you can use video to generate more sales for your business, you have come to the right place! Let’s discover the true power of video and its ability to help you profit more from your digital marketing efforts.

1.     Create a unique brand identity for your video marketing

Developing a brand identity for your video content plays a crucial role in your online marketing strategy. Create and maintain a consistent design, authenticity and tone in your videos to sufficiently reinforce all aspects of your overall brand. Yes, you may switch things up from time to time, but always ensure that your video content always focus on a particular aspect of your brand.

2.     Post quality videos that demonstrate value

Video is a powerful tool that is effective in all phases of the sales process. But, keep in mind that the quality of your video will determine its effectiveness. Create professional, high-quality videos with valuable content that will give your audience a compelling reason to watch and keep them hooked for the entire viewing.

3.     Use Video Testimonials

Video testimonials establish trust between you and your prospects. This type of visual engagement also creates a social connection with your shoppers – something they usually need to make that final step to making that purchase.  Anyone can write a block of text. However, video testimonials add a face, legitimacy, and personality to your recommendation. Once your prospects view a video that includes testimonials from past customers, they will feel more comfortable and confident about working with you or buying your product or service.  

4.     Incorporate Quality Videos into Your Blog

Inserting videos into your blogs is an easy way to attract more visitors to your website and create potential lead opportunities. Use video content to replace lengthy blog post that can be sometimes difficult to read. Also, make sure that the message contained in the video is brief and easy to understand. This will help encourage user interaction and fulfil the need of the readers’ mind. Hence, increasing the possibility of attracting new customers.

5.     Storytelling. Embrace it.

Social media allow you to connect with and interact with your audience in an exciting and unique manner. So, why not use video to take your audience on an unforgettable journey along with your brand? Use social media platforms such as Facebook, Twitter, Instagram and Snapchat to tell your story and let your audience contribute to the creative process. Doing so will help strengthen their bond with your brand.

6.     Optimize Your Videos: Maximize click-through-rate.

Video is on its way to becoming the most preferred medium for businesses and marketers to reach their audience. And with its growing popularity, your videos need to be visible on all search engines and major video-sharing websites such as YouTube. Your videos should be optimized for Search Engine Optimization (SEO) to stand out among the fleet of videos currently on the internet and those to come. To achieve this, research and include relevant keywords and phrases in each video title, description, and tags. Generally, your keywords would be the product or service name, business name, or any other words customers could use to find your business.

The more business leads you generate, the more paying customers you will attract.

Verdict

Video has a become a powerful tool in business and other areas. It has changed the way companies and marketers promote their products and share ideas. Above all, video has become a magnet for online user attention, which makes it an effective component in driving sales, and marketing.

October 6, 2016

In an age where social media seems to dominate, some marketing gurus are beginning to wonder if email marketing is still worth their time and effort. The answer is a resounding, “YES!” Email marketing is very much alive and continues to be an effective way for companies to communicate with consumers. When combined with video, email marketing can be even more successful. Why? Because more customers than ever are watching video. If you need further convincing about its effectiveness, a few advantages video has to offer include: it’s easy to share with others, video ads work great for mobile users, and video can tell a story better than other formats can. So what are you waiting for? It’s time to use video through email marketing and here are four ways to do it.

1. Make Your Video Brief

People are super busy these days and as they are scrolling through their email, they probably aren’t going to take the time to watch a 10-minute video. Or even a five-minute one at that. When considering a video as part of your email marketing campaign, it’s best to keep it short – preferably under three minutes. If it’s any longer than that, you’ll most likely lose your audience, and besides that, a long video will require too much time for attachment.

2. Consider a Video Series

If you have a message that simply cannot be conveyed in under three minutes, you may want to consider doing a video series. Breaking up a video into smaller pieces keeps audience anticipation levels high, which will keep them tuned in to what you have to say. Making each video in your series interesting and attention-getting is bound to keep your viewers on the edge of their seats and looking forward to your next email.

3. Create a Call to Action

One of the most important components to your video is the call to action (CTA). This is something that will encourage your audience to do something – whether it’s visit your website, download an app, subscribe to your newsletter, or share the video with their coworkers and friends. Because it’s such an important part of the video, you’ll want to ensure your CTA is clear and concise. To place an effective CTA in your video, be sure to include social buttons or a contact form. Posing questions or providing a sense of urgency are other ways to make your CTA stand out. If your viewers answer your CTA, be sure to follow up with them and gather their contact information.

4. Make it Personal

Adding a personal touch to your video will help build trust between you and your target audience. No matter what type of message you’re hoping to communicate through your video, whether it’s a simple holiday greeting or a product demo, giving it that personal touch will be sure to increase user engagement. Providing viewers a chance to take advantage of an exclusive offer or a special deal is also a great way to gain and keep customers.

If you’re looking for ways to increase your open rate and add excitability to the emails you send out for your marketing campaign, using video is a great way to meet these goals. Not only can video help get your point across in a fun and engaging manner, it can boost those all important click-through rates and decrease your number of unsubscribers.  If you have no idea where to start when putting together a video for email marketing, let the professionals create your video for you.

September 27, 2016

If your business is looking for a fresh and exciting way to reach consumers and potential customers, you may want to tap into video marketing. While you may have dismissed video marketing as just a bunch of hype, here are some facts that will make you want to pay more attention: when the subject line of an email contains the word “video,” open rates increase by 19 percent and click-through rates by 65 percent. Another stat to take note of, is that using video actually decreases the number of subscribers by 26 percent. If these statistics alone don’t persuade you to try out video for your next marketing campaign, maybe these three compelling reasons will.

1. Video Marketing Gets Immediate SEO Results

If you have a presence on the internet, you are well aware of the importance of Strategic Engine Optimization (SEO). You know that when internet users type in certain keywords, it’s vital for your brand to come up on the first page of Google. This phenomenon is known as SERP and it’s been proven that webpages containing video are more likely to end up on that all-important first page. In order for your marketing video to reap all of the SEO rewards possible, the video should be less than four minutes, contain a thumbnail, and provide a transcript.

2. Video Marketing Allows You to Convey Information Better Than Other Formats

Storytelling is a great way to market your product, and what better way to do it than attention-getting video. When you incorporate vibrant color, mood-fitting music, relatable characters, and cool graphics into your video as a way to tell your story, it allows you to appeal to your viewer’s senses. This is something that simply can’t be done through a series of print advertisements or the written word. When you evoke the emotions of your consumers, you end up making a connection with them and are more apt to leave a lasting impression.

Besides being a great way to tell a story and incorporate elements that will help you make a connection with consumers, video is better at conveying information better than other formats because of the sheer volume of information that can be shared through video.

3. Video Marketing and the Sharability Factor

When you consider the fact that there are 4 billion views everyday on YouTube alone, you realize just how much people love video. And when someone loves a video they have just watched, they want to share it with all of their friends, and everyone else they are connected to through social media. Another huge advantage when it comes to video marketing, is that videos are super easy to share. When you use video to market your brand or a certain product, you are taking advantage of this sharability factor.

When people share your video, it can exponentially increase the amount of exposure it gets. And if your video connects really well with viewers, there is always the chance of it going viral. Another advantage of video marketing is that you can easily track the analytics, and how well the video is doing, simply by taking note of how many shares or likes the video has on social media platforms.

If these three compelling reasons have convinced you to start a video marketing campaign for your brand, but you have no idea where to start, our professional whales are here for you.

September 26, 2016

Everyone loves a good story. Maybe it’s because stories have a way of awakening the senses or evoking our emotions. Sometimes stories help us to connect with others or cause us to reflect more deeply about the world around us. While storytelling is often used as an effective form of entertainment, it can also be used to help brands take boring information and make it relevant to consumers. Storytelling then becomes a way for brands to connect with their customers. When it comes to storytelling and marketing, some brands have discovered the power of video animation.

Why Should Brands Consider Video Animation for Storytelling? 

When it comes to using storytelling as a marketing tool, there are many avenues that brands can travel. They can take the print route or use their blog to do it. Some brands might choose the path of film, while others put together e-books as a way to tell a story. No matter which road you choose, don’t overlook video animation. Storytelling is especially effective when there is a logical flow to the message and viewers can easily follow along. When brands use video animation to create a simple takeaway, the message gets imprinted on the viewer’s memory, and they are compelled to share it with others.

When using video animation for storytelling, brands can implement the “show, don’t tell” technique. Often used as a way for writers to connect with their readers, this storytelling technique has also become an essential way for brands to connect with consumers, and it can be done quite effectively through video animation. Besides merely describing a product, or telling viewers why they need to respond to a call to action, video animation lets you appeal to your viewers senses through action, use of color, and engaging characters. By the end of the video, your audience should clearly see how they will benefit from using your product, which will increase the chances of them responding in a positive way.

What Elements Are Necessary to Tell a Compelling Story Through Video Animation?

When putting your story together and turning it into an animated video, there are certain elements that should be included. For instance, a well-structured story is essential. Using storyboards are a great way to map out the entire story before focusing on the specific scenes. Without a sense of structure, the viewer won’t be able to follow along. Chances are, they will stop watching in mid-video and think of it as a waste of their time.

While good storytelling often includes the elements of conflict, a strong plot, and relatable characters, an animated video should be playful and fun, making viewers want to go along for the ride. Possibly one of the most important parts of telling a good story through video animation is the ability to create a totally believable world – one your audience will want to enter. Some things audiences should know about your world include:

  • The time and place (past, present, or future)
  • The type of technology that is available for communication and transportation
  • The physical, social and visual laws in your world (these provide a good foundation and add credibility)

The more your audience knows about your world, and the better you follow your own laws, the more believable your story will be.

When it comes to effectively marketing your brand, there are many ways to incorporate storytelling into animated videos. If you’re not sure how to go about it, our whales can help. Contact one of them today so they can help tell your brand’s story through video animation.


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