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in Explainer Video

October 6, 2016

In an age where social media seems to dominate, some marketing gurus are beginning to wonder if email marketing is still worth their time and effort. The answer is a resounding, “YES!” Email marketing is very much alive and continues to be an effective way for companies to communicate with consumers. When combined with video, email marketing can be even more successful. Why? Because more customers than ever are watching video. If you need further convincing about its effectiveness, a few advantages video has to offer include: it’s easy to share with others, video ads work great for mobile users, and video can tell a story better than other formats can. So what are you waiting for? It’s time to use video through email marketing and here are four ways to do it.

1. Make Your Video Brief

People are super busy these days and as they are scrolling through their email, they probably aren’t going to take the time to watch a 10-minute video. Or even a five-minute one at that. When considering a video as part of your email marketing campaign, it’s best to keep it short – preferably under three minutes. If it’s any longer than that, you’ll most likely lose your audience, and besides that, a long video will require too much time for attachment.

2. Consider a Video Series

If you have a message that simply cannot be conveyed in under three minutes, you may want to consider doing a video series. Breaking up a video into smaller pieces keeps audience anticipation levels high, which will keep them tuned in to what you have to say. Making each video in your series interesting and attention-getting is bound to keep your viewers on the edge of their seats and looking forward to your next email.

3. Create a Call to Action

One of the most important components to your video is the call to action (CTA). This is something that will encourage your audience to do something – whether it’s visit your website, download an app, subscribe to your newsletter, or share the video with their coworkers and friends. Because it’s such an important part of the video, you’ll want to ensure your CTA is clear and concise. To place an effective CTA in your video, be sure to include social buttons or a contact form. Posing questions or providing a sense of urgency are other ways to make your CTA stand out. If your viewers answer your CTA, be sure to follow up with them and gather their contact information.

4. Make it Personal

Adding a personal touch to your video will help build trust between you and your target audience. No matter what type of message you’re hoping to communicate through your video, whether it’s a simple holiday greeting or a product demo, giving it that personal touch will be sure to increase user engagement. Providing viewers a chance to take advantage of an exclusive offer or a special deal is also a great way to gain and keep customers.

If you’re looking for ways to increase your open rate and add excitability to the emails you send out for your marketing campaign, using video is a great way to meet these goals. Not only can video help get your point across in a fun and engaging manner, it can boost those all important click-through rates and decrease your number of unsubscribers.  If you have no idea where to start when putting together a video for email marketing, let the professionals create your video for you.

September 27, 2016

If your business is looking for a fresh and exciting way to reach consumers and potential customers, you may want to tap into video marketing. While you may have dismissed video marketing as just a bunch of hype, here are some facts that will make you want to pay more attention: when the subject line of an email contains the word “video,” open rates increase by 19 percent and click-through rates by 65 percent. Another stat to take note of, is that using video actually decreases the number of subscribers by 26 percent. If these statistics alone don’t persuade you to try out video for your next marketing campaign, maybe these three compelling reasons will.

1. Video Marketing Gets Immediate SEO Results

If you have a presence on the internet, you are well aware of the importance of Strategic Engine Optimization (SEO). You know that when internet users type in certain keywords, it’s vital for your brand to come up on the first page of Google. This phenomenon is known as SERP and it’s been proven that webpages containing video are more likely to end up on that all-important first page. In order for your marketing video to reap all of the SEO rewards possible, the video should be less than four minutes, contain a thumbnail, and provide a transcript.

2. Video Marketing Allows You to Convey Information Better Than Other Formats

Storytelling is a great way to market your product, and what better way to do it than attention-getting video. When you incorporate vibrant color, mood-fitting music, relatable characters, and cool graphics into your video as a way to tell your story, it allows you to appeal to your viewer’s senses. This is something that simply can’t be done through a series of print advertisements or the written word. When you evoke the emotions of your consumers, you end up making a connection with them and are more apt to leave a lasting impression.

Besides being a great way to tell a story and incorporate elements that will help you make a connection with consumers, video is better at conveying information better than other formats because of the sheer volume of information that can be shared through video.

3. Video Marketing and the Sharability Factor

When you consider the fact that there are 4 billion views everyday on YouTube alone, you realize just how much people love video. And when someone loves a video they have just watched, they want to share it with all of their friends, and everyone else they are connected to through social media. Another huge advantage when it comes to video marketing, is that videos are super easy to share. When you use video to market your brand or a certain product, you are taking advantage of this sharability factor.

When people share your video, it can exponentially increase the amount of exposure it gets. And if your video connects really well with viewers, there is always the chance of it going viral. Another advantage of video marketing is that you can easily track the analytics, and how well the video is doing, simply by taking note of how many shares or likes the video has on social media platforms.

If these three compelling reasons have convinced you to start a video marketing campaign for your brand, but you have no idea where to start, our professional whales are here for you.

September 26, 2016

Everyone loves a good story. Maybe it’s because stories have a way of awakening the senses or evoking our emotions. Sometimes stories help us to connect with others or cause us to reflect more deeply about the world around us. While storytelling is often used as an effective form of entertainment, it can also be used to help brands take boring information and make it relevant to consumers. Storytelling then becomes a way for brands to connect with their customers. When it comes to storytelling and marketing, some brands have discovered the power of video animation.

Why Should Brands Consider Video Animation for Storytelling? 

When it comes to using storytelling as a marketing tool, there are many avenues that brands can travel. They can take the print route or use their blog to do it. Some brands might choose the path of film, while others put together e-books as a way to tell a story. No matter which road you choose, don’t overlook video animation. Storytelling is especially effective when there is a logical flow to the message and viewers can easily follow along. When brands use video animation to create a simple takeaway, the message gets imprinted on the viewer’s memory, and they are compelled to share it with others.

When using video animation for storytelling, brands can implement the “show, don’t tell” technique. Often used as a way for writers to connect with their readers, this storytelling technique has also become an essential way for brands to connect with consumers, and it can be done quite effectively through video animation. Besides merely describing a product, or telling viewers why they need to respond to a call to action, video animation lets you appeal to your viewers senses through action, use of color, and engaging characters. By the end of the video, your audience should clearly see how they will benefit from using your product, which will increase the chances of them responding in a positive way.

What Elements Are Necessary to Tell a Compelling Story Through Video Animation?

When putting your story together and turning it into an animated video, there are certain elements that should be included. For instance, a well-structured story is essential. Using storyboards are a great way to map out the entire story before focusing on the specific scenes. Without a sense of structure, the viewer won’t be able to follow along. Chances are, they will stop watching in mid-video and think of it as a waste of their time.

While good storytelling often includes the elements of conflict, a strong plot, and relatable characters, an animated video should be playful and fun, making viewers want to go along for the ride. Possibly one of the most important parts of telling a good story through video animation is the ability to create a totally believable world – one your audience will want to enter. Some things audiences should know about your world include:

  • The time and place (past, present, or future)
  • The type of technology that is available for communication and transportation
  • The physical, social and visual laws in your world (these provide a good foundation and add credibility)

The more your audience knows about your world, and the better you follow your own laws, the more believable your story will be.

When it comes to effectively marketing your brand, there are many ways to incorporate storytelling into animated videos. If you’re not sure how to go about it, our whales can help. Contact one of them today so they can help tell your brand’s story through video animation.

November 22, 2015

Video is truly the future of content marketing. According to industry leaders like Cisco (which happens to be one of our clients), video will account for almost 70 percent of consumer internet traffic by the year 2017. Video-on-demand traffic alone is projected to triple by that time. Anywhere you look, video is expected to continue with its rapid growth. More than half of businesses are already taking advantage of this medium, and 64 percent of marketers are expecting video to dominate their marketing strategies in the near future. And it’s not hard to understand why.

YouTube receives over one billion visitors every month. That’s second to Facebook. If one in three people view one online video a week, that’s a weekly audience of over 20 million folks. When it comes to potential reach, there’s nothing greater than video. There’s also the chance of a video also going viral. Recently, Volkswagen announced a trio of its videos was seen 155 million times. The lesson is clear. Engage viewers and they will share it with others. For any social media campaign, video is the best tool in the kit.

In an era where there’s plenty of information overload, online consumers love engaging content that is easy to digest – video fits the bill. According to Forrester’s researchers, if a picture is worth a thousand words, one minute of video equates to 1.8 million. Viewers also see brands in a more positive light after watching an engaging video about their products or services.

Is video attainable for small businesses? You bet it is. You know longer have to be a technical whiz to create a video. Apps like Twitter’s Vine make it easy for those small businesses on a tight budget. Still, it’s important to create a video that’s relevant to your audience. At the same time, it should be put on multiple social media channels for promotion. And don’t forget about mobile either. More and more, consumers are using their mobile phones and tablets to access the Internet.

Creativity is key when making video. Use videography to combine many different art forms, such as storytelling, music, design and visual arts. With this medium, your potential customers can experience your brand in a way that can’t be matched. They can hear your voice, learn about your product and see your space. Use it right, and video will allow you to develop an emotional connection with your customers. It can give you an edge up in a crowded, competitive market.

If you’re still on the fence about video, here are some statistics to sway you.

  • 78 percent of Internet users watch one video per week. 55 percent of that group report watching at least one video per day.
  • Video improves search results. In 2012, 70 percent of the top Google search listings were video. Google knows folks want to watch videos.
  • 81 percent of senior marketing execs are featuring online videos in marketing campaigns.

So what are you waiting for? Jump on the video explainer wagon and increase your sales today!


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