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in Explainer Video

Not Created Equal
May 10, 2016

Spending money on a explainer video shouldn’t be viewed as just another expense but as a worthwhile investment. As a matter of fact, spending more money on an explainer video from an experienced company can yield better results.

Get it Right the First Time Around

Making an explainer video can tally up to thousands of dollars. If you don’t invest the right amount of money with an experienced company, you’ll wind up having to invest more monies to get the job done right. Think of it as getting a bad haircut. What’s is going to cost you to get it redone? Getting it done right the first time around saves you money in the long run.

Quality Takes Time and Equals Money

Crafting a killer explainer video takes hundreds of hours even though the final product is just one to two minutes. The pre-production process takes a lot of time and requires getting to know your company, understanding the industry and target market, developing the right concept and creating an engaging script that tells a story as to why the viewer should hire your company or buy your product. Other components of the process include voice overs, design, animation, shooting and editing. Each of these components are vital to the final product and not intended to be accomplished on a shoestring budget. It takes time and money for quality.

The Face of a Brand

An explainer video is the face of your company. When done right, it properly reflects your brand, quality of product or service, company voice and message. Use it on your homepage to capture your audience, at conferences to set the stage or at trade shows to expand brand recognition.

Long Shelf Life Adds Value

Investing in a premium explainer video yield a long shelf life. While it communicates the core message and unique selling proposition, it’ll stand the test of time and remain relevant. There’s nothing worse than having to replace a non-relevant explainer video with a new one because it’s lost its purpose. With a premium explainer video, you get one that is timeless. As a result, it adds more value to the initial investment.

Differentiation from the Herd

Customize your explainer video and differentiate your brand from the hundreds of other explainer videos out there. Instead of cliches and stock-looking characters, you’ll get something unique and memorable when you spend a little more and do it differently. It’ll be done in a manner that blends well with your unique brand.

Little Details that Make it Great

You’ll also be privy to all the little details that make a great explainer video. Spend some extra money to get the right music track, design and artwork. It’s these little things that make an explainer video memorable.

Picking the right business video partner the first time around will ensure that your explainer video will have an impact on your audience that generates returns.  Partner up with Media Whale for a killer explainer video. Media Whale has years of experience and takes the time to understand its client’s target market. Then, it crafts a script that is laser targeted on selling and converting. Plus, Media Whale gets clients pro-active in the process and renders on advice on marketing strategies for their explainer videos. Clients learn effective strategies on when, where and how to use these excellent mediums. Media Whale also helps existing clients down the road as their business grows.

February 2, 2016

So, you’ve got your killer explainer video all tidied up and ready to go. But, how do you market it in your web development plan? Here’s 5 great ways to get it out there (outside of social media, we’ll touch on that in a later post).

1. Landing Page

Explainer videos are powerful tools but only as good as your associated landing page. Your landing page should be unique, original and useful. Don’t just cut and paste your content from your other landing pages. Make it unique and specific to each ad group or ad. Include information that your customers will appreciate. Show off your unique selling point on your landing page. What sets you apart from the rest? The clearer and more convincingly your landing page communicates this, the better your ad ROI. Your landing page should also be simple and easy to scan. Keep the visual noise and test to a minimum, and you’ll avoid scaring your visitors off with too many distractions. Communicate your amazing stuff with numbers and bullets. This will make is easier for visitors to clearly understand your offer.

2. Email Newsletter

Pack a punch by adding your explainer video to your email marketing newsletter campaign. According to Forrester, marketers who included an explainer video in email newsletters increased click-through rates by 200 to 300 percent. Do it right by using both web and mobile video formats, creating an image with a link to the video and including a text link to the video. By using both formats, you can accommodate both smartphone and desktop viewing.

3. Website Homepage

Get higher Google rankings with adding an explainer video to your homepage. When Google ranks websites, it factors in the amount of time people spend on your site. People are much more likely to watch and listen to a video than to read lengthy text. Higher Google ranking equates to more organic traffic and a higher percentage of conversions. It’s no coincidence. Explainer videos on website homepages really do work. Companies like Shoeline.com saw a 44 percent increase in sales by adding explainer video to its homepage. If you’re not using explainer video on your homepage, you’re leaving a lot of bucks on the table. Your web development plan should include an explainer video on your homepage.

4. Promo or Trade Shows

Market your explainer video on social media, conferences and trade shows. Create engaging content for your social media channels by educating your audiences about your brand or its products. Explainer videos can be a great way open your presentation at a conference. Promote your product at trade shows using an explainer video at your display stand.

5. Presentations with Potential Clients and Investors

Use an explainer video to hook potential clients and investors. Prospects and potential customers will see your product or service in action. It’s a visceral way to invoke interest and emotion. It’s also a quick and effective way to explain your startup business to investors. Include a list of benefits that make investing in it worth it. All around, explainer videos are versatile and effective marketing tools. Put them on the web or take them with you on business.

There are plenty of ways to market an explainer animation video… Depending on your target audience and overall message, there are right ways and wrong ways to go about it. Contact one of our whales to discuss what option is best for you and your company!

January 18, 2016

A well written script is the foundation of a successful explainer video and a must-have for any company looking for a return on investment. But you’ve got only 60 seconds to present a compelling story, and creating a killer one is a bit tricky. Here are some tips on how to get it done right.

1. Problem and Solution

Right out of the gate, it should relay the audience’s problem and give the reasons why your company is the number one solution. One way to get your viewers to relate to the problem is to introduce a story-line where a character faces the same problem that your customers face. This strategy will facilitate empathy and keep them watching. The reasons given as to why your company is the number one solution should include points that set your company apart from the herd. Think of your introduction as the quick elevator pitch.

2. Balance Fun and Message

People love to be entertained, so go ahead and add something fun or even wacky to your explainer video. The key here is to strike a good balance between fun and your message. Humor is great, but it should support your message and fit seamlessly within the story. Also, too much entertainment can distract from the message. Add a polished voiceover and professional looking visuals that keep the message centered on the product’s or service’s theme.

3. Benefits not Features

Don’t get too focused on all the bells and whistles of your product or service, whether you have a new app or web service. Instead of droning out specific technical feature like 200 GB of storage, swap it out with plenty of space for safe storage. The point here is to tell people how your product or service is going to make their lives better. Nobody wants to listen to a litany of features; it’s just plain boring. Focus on the benefits for your viewers, and that will capture attention to lead them to your website and learn all about those awesome features. Plus, you’ve only got approximately 150 words to work with in a one-minute script, so keep it short and to the point.

4. Clear Call-to-Action

Eliminate the guesswork on what people should do next and craft a clear call-to-action. Do they need to click the link to your homepage? Do you need to download an app or sign up for your newsletter? By making your call-to-action clear, the more likely viewers will follow through with that action. Your call-to-action can also be measured in terms of conversion tracking. It’s wise to run an a/b test to determine just how effective your call-to-action is.

Explainer Video Call To Action

Your explainer video is a huge opportunity to draw people in, make them feel connected and sell your company to the golden world of the Internet. Reach masses and get your story out. Just be sure to make it simple, make it relate-able and make it yours. And if you’re unsure about your skill to do it right, let a professional web development company do it for you.

November 28, 2015

Whether you’re posting a video on Facebook, YouTube or on a homepage, you need to give folks the next step with a call-to-action (CTA). At the same time, you need to leverage engaging and creative a CTA when using video. Here’s a few pointers on how to get it right.

Use Location Specific Messaging

Skip the “You Are Here” arrow, as viewers are already where you want them. Tailor the CTA to move them down the pipeline and ask them to take a specific action, such as “submit a quote request,” or “call us for more information.” The more specific your action, the more responsive viewers are. If you’re including video in email, prompting a response with “Email us back to learn more” will garner more responses as it’s direct and specific. And when you’re using video in multiple places, create multiple versions of the video. This makes the campaign more effective.

Offer More

Adding a little extra goes a long way when it comes to getting viewers to take action. Do some out-of-the-box thinking for your offer. Offering a 30-day free trial, free white papers, subscriptions to your newsletter or access to weekly industry reports just may be the extra nudge needed to get that person to do business with you. Plus, it helps establish your brand as a leader in your industry. Once you get enough people on your subscriber list, you can start converting them into customers.

Let Viewers Know When to Act

Creating a sense of urgency is wise, but you don’t’ want to come across to promotional or pushy. You’ve got to strike up the right balance when you want people to take action quickly. If you’re tying an offer to the CTA, such as a 30-day free trial, adding urgency to an offer is an ideal way to get more immediate results. “Call today” and “Sign up now” are both effective terms that create a sense of urgency.

Make It Easy to Click

If you’re posting one video across several marketing outlets, leverage the video platform to craft specific CTAs for each. For example, you can create different iteration of YouTube videos and tailor annotations for the different uses. You also don’t have to add your CTA at the end of the video only. Wistia allows you to add turnstiles throughout the video that tie the CTA right into the narration. These annotations can be adjusted in just a matter of seconds and are effective for getting the right message to the right people.

While there are only so many ways to tell viewers to email, click or call, you still want to make it as easy as possible for people to take the next step. Location specific messaging, offering more, letting viewers know when to take action and making it easy to connect are key to success. Use these four tips, and you’ll wind up with better results from your video.

 

 


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