Today, video is more than just binge-watching your favorite TV show on Netflix. It has become an essential part of business, communication, and social media, allowing us to share our beliefs, market and sell products, and promote new ideas.
And since it combines both audio and imagery, it can immediately grab the attention of the viewer and make a long-lasting impression. Amazing, isn’t it?
The impact and reach of video, especially in this “noisy” online world, are virtually limitless. Also, with the emergence of mobile, video is quickly becoming more accessible, and a very powerful component in marketing.
If you want to learn how you can use video to generate more sales for your business, you have come to the right place! Let’s discover the true power of video and its ability to help you profit more from your digital marketing efforts.
1. Create a unique brand identity for your video marketing
Developing a brand identity for your video content plays a crucial role in your online marketing strategy. Create and maintain a consistent design, authenticity and tone in your videos to sufficiently reinforce all aspects of your overall brand. Yes, you may switch things up from time to time, but always ensure that your video content always focus on a particular aspect of your brand.
2. Post quality videos that demonstrate value
Video is a powerful tool that is effective in all phases of the sales process. But, keep in mind that the quality of your video will determine its effectiveness. Create professional, high-quality videos with valuable content that will give your audience a compelling reason to watch and keep them hooked for the entire viewing.
3. Use Video Testimonials
Video testimonials establish trust between you and your prospects. This type of visual engagement also creates a social connection with your shoppers – something they usually need to make that final step to making that purchase. Anyone can write a block of text. However, video testimonials add a face, legitimacy, and personality to your recommendation. Once your prospects view a video that includes testimonials from past customers, they will feel more comfortable and confident about working with you or buying your product or service.
4. Incorporate Quality Videos into Your Blog
Inserting videos into your blogs is an easy way to attract more visitors to your website and create potential lead opportunities. Use video content to replace lengthy blog post that can be sometimes difficult to read. Also, make sure that the message contained in the video is brief and easy to understand. This will help encourage user interaction and fulfil the need of the readers’ mind. Hence, increasing the possibility of attracting new customers.
5. Storytelling. Embrace it.
Social media allow you to connect with and interact with your audience in an exciting and unique manner. So, why not use video to take your audience on an unforgettable journey along with your brand? Use social media platforms such as Facebook, Twitter, Instagram and Snapchat to tell your story and let your audience contribute to the creative process. Doing so will help strengthen their bond with your brand.
6. Optimize Your Videos: Maximize click-through-rate.
Video is on its way to becoming the most preferred medium for businesses and marketers to reach their audience. And with its growing popularity, your videos need to be visible on all search engines and major video-sharing websites such as YouTube. Your videos should be optimized for Search Engine Optimization (SEO) to stand out among the fleet of videos currently on the internet and those to come. To achieve this, research and include relevant keywords and phrases in each video title, description, and tags. Generally, your keywords would be the product or service name, business name, or any other words customers could use to find your business.
The more business leads you generate, the more paying customers you will attract.
Video has a become a powerful tool in business and other areas. It has changed the way companies and marketers promote their products and share ideas. Above all, video has become a magnet for online user attention, which makes it an effective component in driving sales, and marketing.