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in Explainer Video

October 6, 2016

In an age where social media seems to dominate, some marketing gurus are beginning to wonder if email marketing is still worth their time and effort. The answer is a resounding, “YES!” Email marketing is very much alive and continues to be an effective way for companies to communicate with consumers. When combined with video, email marketing can be even more successful. Why? Because more customers than ever are watching video. If you need further convincing about its effectiveness, a few advantages video has to offer include: it’s easy to share with others, video ads work great for mobile users, and video can tell a story better than other formats can. So what are you waiting for? It’s time to use video through email marketing and here are four ways to do it.

1. Make Your Video Brief

People are super busy these days and as they are scrolling through their email, they probably aren’t going to take the time to watch a 10-minute video. Or even a five-minute one at that. When considering a video as part of your email marketing campaign, it’s best to keep it short – preferably under three minutes. If it’s any longer than that, you’ll most likely lose your audience, and besides that, a long video will require too much time for attachment.

2. Consider a Video Series

If you have a message that simply cannot be conveyed in under three minutes, you may want to consider doing a video series. Breaking up a video into smaller pieces keeps audience anticipation levels high, which will keep them tuned in to what you have to say. Making each video in your series interesting and attention-getting is bound to keep your viewers on the edge of their seats and looking forward to your next email.

3. Create a Call to Action

One of the most important components to your video is the call to action (CTA). This is something that will encourage your audience to do something – whether it’s visit your website, download an app, subscribe to your newsletter, or share the video with their coworkers and friends. Because it’s such an important part of the video, you’ll want to ensure your CTA is clear and concise. To place an effective CTA in your video, be sure to include social buttons or a contact form. Posing questions or providing a sense of urgency are other ways to make your CTA stand out. If your viewers answer your CTA, be sure to follow up with them and gather their contact information.

4. Make it Personal

Adding a personal touch to your video will help build trust between you and your target audience. No matter what type of message you’re hoping to communicate through your video, whether it’s a simple holiday greeting or a product demo, giving it that personal touch will be sure to increase user engagement. Providing viewers a chance to take advantage of an exclusive offer or a special deal is also a great way to gain and keep customers.

If you’re looking for ways to increase your open rate and add excitability to the emails you send out for your marketing campaign, using video is a great way to meet these goals. Not only can video help get your point across in a fun and engaging manner, it can boost those all important click-through rates and decrease your number of unsubscribers.  If you have no idea where to start when putting together a video for email marketing, let the professionals create your video for you.

September 26, 2016

Everyone loves a good story. Maybe it’s because stories have a way of awakening the senses or evoking our emotions. Sometimes stories help us to connect with others or cause us to reflect more deeply about the world around us. While storytelling is often used as an effective form of entertainment, it can also be used to help brands take boring information and make it relevant to consumers. Storytelling then becomes a way for brands to connect with their customers. When it comes to storytelling and marketing, some brands have discovered the power of video animation.

Why Should Brands Consider Video Animation for Storytelling? 

When it comes to using storytelling as a marketing tool, there are many avenues that brands can travel. They can take the print route or use their blog to do it. Some brands might choose the path of film, while others put together e-books as a way to tell a story. No matter which road you choose, don’t overlook video animation. Storytelling is especially effective when there is a logical flow to the message and viewers can easily follow along. When brands use video animation to create a simple takeaway, the message gets imprinted on the viewer’s memory, and they are compelled to share it with others.

When using video animation for storytelling, brands can implement the “show, don’t tell” technique. Often used as a way for writers to connect with their readers, this storytelling technique has also become an essential way for brands to connect with consumers, and it can be done quite effectively through video animation. Besides merely describing a product, or telling viewers why they need to respond to a call to action, video animation lets you appeal to your viewers senses through action, use of color, and engaging characters. By the end of the video, your audience should clearly see how they will benefit from using your product, which will increase the chances of them responding in a positive way.

What Elements Are Necessary to Tell a Compelling Story Through Video Animation?

When putting your story together and turning it into an animated video, there are certain elements that should be included. For instance, a well-structured story is essential. Using storyboards are a great way to map out the entire story before focusing on the specific scenes. Without a sense of structure, the viewer won’t be able to follow along. Chances are, they will stop watching in mid-video and think of it as a waste of their time.

While good storytelling often includes the elements of conflict, a strong plot, and relatable characters, an animated video should be playful and fun, making viewers want to go along for the ride. Possibly one of the most important parts of telling a good story through video animation is the ability to create a totally believable world – one your audience will want to enter. Some things audiences should know about your world include:

  • The time and place (past, present, or future)
  • The type of technology that is available for communication and transportation
  • The physical, social and visual laws in your world (these provide a good foundation and add credibility)

The more your audience knows about your world, and the better you follow your own laws, the more believable your story will be.

When it comes to effectively marketing your brand, there are many ways to incorporate storytelling into animated videos. If you’re not sure how to go about it, our whales can help. Contact one of them today so they can help tell your brand’s story through video animation.

Not Created Equal
May 10, 2016

Spending money on a explainer video shouldn’t be viewed as just another expense but as a worthwhile investment. As a matter of fact, spending more money on an explainer video from an experienced company can yield better results.

Get it Right the First Time Around

Making an explainer video can tally up to thousands of dollars. If you don’t invest the right amount of money with an experienced company, you’ll wind up having to invest more monies to get the job done right. Think of it as getting a bad haircut. What’s is going to cost you to get it redone? Getting it done right the first time around saves you money in the long run.

Quality Takes Time and Equals Money

Crafting a killer explainer video takes hundreds of hours even though the final product is just one to two minutes. The pre-production process takes a lot of time and requires getting to know your company, understanding the industry and target market, developing the right concept and creating an engaging script that tells a story as to why the viewer should hire your company or buy your product. Other components of the process include voice overs, design, animation, shooting and editing. Each of these components are vital to the final product and not intended to be accomplished on a shoestring budget. It takes time and money for quality.

The Face of a Brand

An explainer video is the face of your company. When done right, it properly reflects your brand, quality of product or service, company voice and message. Use it on your homepage to capture your audience, at conferences to set the stage or at trade shows to expand brand recognition.

Long Shelf Life Adds Value

Investing in a premium explainer video yield a long shelf life. While it communicates the core message and unique selling proposition, it’ll stand the test of time and remain relevant. There’s nothing worse than having to replace a non-relevant explainer video with a new one because it’s lost its purpose. With a premium explainer video, you get one that is timeless. As a result, it adds more value to the initial investment.

Differentiation from the Herd

Customize your explainer video and differentiate your brand from the hundreds of other explainer videos out there. Instead of cliches and stock-looking characters, you’ll get something unique and memorable when you spend a little more and do it differently. It’ll be done in a manner that blends well with your unique brand.

Little Details that Make it Great

You’ll also be privy to all the little details that make a great explainer video. Spend some extra money to get the right music track, design and artwork. It’s these little things that make an explainer video memorable.

Picking the right business video partner the first time around will ensure that your explainer video will have an impact on your audience that generates returns.  Partner up with Media Whale for a killer explainer video. Media Whale has years of experience and takes the time to understand its client’s target market. Then, it crafts a script that is laser targeted on selling and converting. Plus, Media Whale gets clients pro-active in the process and renders on advice on marketing strategies for their explainer videos. Clients learn effective strategies on when, where and how to use these excellent mediums. Media Whale also helps existing clients down the road as their business grows.

February 2, 2016

So, you’ve got your killer explainer video all tidied up and ready to go. But, how do you market it in your web development plan? Here’s 5 great ways to get it out there (outside of social media, we’ll touch on that in a later post).

1. Landing Page

Explainer videos are powerful tools but only as good as your associated landing page. Your landing page should be unique, original and useful. Don’t just cut and paste your content from your other landing pages. Make it unique and specific to each ad group or ad. Include information that your customers will appreciate. Show off your unique selling point on your landing page. What sets you apart from the rest? The clearer and more convincingly your landing page communicates this, the better your ad ROI. Your landing page should also be simple and easy to scan. Keep the visual noise and test to a minimum, and you’ll avoid scaring your visitors off with too many distractions. Communicate your amazing stuff with numbers and bullets. This will make is easier for visitors to clearly understand your offer.

2. Email Newsletter

Pack a punch by adding your explainer video to your email marketing newsletter campaign. According to Forrester, marketers who included an explainer video in email newsletters increased click-through rates by 200 to 300 percent. Do it right by using both web and mobile video formats, creating an image with a link to the video and including a text link to the video. By using both formats, you can accommodate both smartphone and desktop viewing.

3. Website Homepage

Get higher Google rankings with adding an explainer video to your homepage. When Google ranks websites, it factors in the amount of time people spend on your site. People are much more likely to watch and listen to a video than to read lengthy text. Higher Google ranking equates to more organic traffic and a higher percentage of conversions. It’s no coincidence. Explainer videos on website homepages really do work. Companies like Shoeline.com saw a 44 percent increase in sales by adding explainer video to its homepage. If you’re not using explainer video on your homepage, you’re leaving a lot of bucks on the table. Your web development plan should include an explainer video on your homepage.

4. Promo or Trade Shows

Market your explainer video on social media, conferences and trade shows. Create engaging content for your social media channels by educating your audiences about your brand or its products. Explainer videos can be a great way open your presentation at a conference. Promote your product at trade shows using an explainer video at your display stand.

5. Presentations with Potential Clients and Investors

Use an explainer video to hook potential clients and investors. Prospects and potential customers will see your product or service in action. It’s a visceral way to invoke interest and emotion. It’s also a quick and effective way to explain your startup business to investors. Include a list of benefits that make investing in it worth it. All around, explainer videos are versatile and effective marketing tools. Put them on the web or take them with you on business.

There are plenty of ways to market an explainer animation video… Depending on your target audience and overall message, there are right ways and wrong ways to go about it. Contact one of our whales to discuss what option is best for you and your company!


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