November 18, 2013

If you want to convey your business message in the shortest time, then you should start using explainer videos. These web-based explainer videos have recently risen in popularity, and they provide the perfect medium to capture the internet user’s short attention span.
You do not need to be a expert analyst to judge the influence of internet videos. Look at YouTube and its highest rated videos. Most people consider video marketing to be a big business luxury owing to the costs invoked, but explainer videos are simple whiteboard videos or PowerPoint displays that use the power of the internet to help your business grow. Let’s take a look at some of major benefits of using explainer videos.

They are Affordable

A standard TV commercial for an established brand can cost up to hundreds and thousands of dollars. However, web-based explainer videos are much more affordable for small and medium-sized businesses where you can launch a marketing campaign for as low as $3,000-$4,000, although this depends on the length of video and production value.

They are Simple

Although content is king, internet users are sometimes annoyed by websites that have too much information.  Explainer videos on the other hand save the user time and effort from having to read a whole website to understand what a company does. They are short and to the point. The simplicity of these videos, along with the entertainment factor can easily bring additional traffic to your website, traffic which would have otherwise been diverted to other sites owing to long pages of copy.

They Enhance Conversions

The increase in the viewership of explainer videos has increased the amount of internet searches for products that are promoted by this medium. Even search engines recognize this. Conversions for a product can increase by as much as by 50% when an engaging explainer video is placed on a company website. Businesses that have been successful in using explainer animation videos have experienced increased sales, click through Rates, and a decrease website bounce rates.

Final Words

These were the major benefits of using explainer animation videos. However, you can boost their effectiveness further by hiring an experienced video production company. These companies focus on a unique production style, and can add humor to your content. The entertainment value plus the high production quality will ensure your videos go viral and bring new leads in your business.


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