Explainer animation videos, if produced properly, can do wonders for your business. A significant element of a good explainer video is the voice-over, as it helps the users to understand what you are trying to promote. In this article, we will list down some tips for finding the best explainer animation video narrator or as we call it… Your voice over.
Where to find these Voice Over Artists
We audition all of our voice over talent on websites like voices.com or voice123.com. There you have have ability to name your price and choose from thousands of voice over talent to audition your script. At Media Whale we handle all of this on your behalf and include the price in our proposal.
The Creative Brief
The first step is producing a creative brief. No matter how short it is, a creative brief is essential for the entire production process. So do not ignore this step. Begin by outlining the contents of the video itself. Ask yourself important questions related to the purpose of the video and the market it is targeting. Only then can you find a voice for narration.
Representing your Brand
As mentioned at the outset, the voice-over conveys your brand’s message to your target audience. This means that you first have to understand the tone of your brand. For instance, if you are selling insurance, a humorous and youthful voice may not sound appropriate. You need a mature person to do the voice-over in this case, a person who can bring in an emotional element as well.
Once you have drafted a video outline and determined the voice of your brand, you can start selecting people for the job. You can find several voice actors’ agencies, even on the internet. You can short-list voice artists based on factors like language, gender, and age, and artistic capability. Also ensure that they should have the acting skills and technical know-how for making an effective explainer video.
There are some other factors as well that need to be considering during auditions. For example, you should make it a point to do all your listening at once. Take out 30 minutes to an hour solely for this purpose. Secondly, listen in a quiet room. For maximum effect, turn off the lights and put on headphones. This will help you concentrate better.
Finally, and most importantly, listen to all of the voice samples. This may take time, but remember that only the perfect voice can make your explainer animation video successful. Many video marketers do not realize the power of the human voice, and the talent of a voice artist in building brand popularity. Do not make the same mistake, and a hire a professional to get your product story across.