September 11, 2013

When it comes to animation, telling the story is an important – if not, the most important part of creating a video. The first thing to determine is what is the story you want to tell. Once you’ve established that, the next thing to do is decide how you want to tell the story. From there, it’s time to get to work and get creative!

So, what is the story you want to tell?

Are you trying to explain the origins of your company? How your product or service works? How to contribute to or become involved in the company? There are many questions you need to ask yourself in order to create a story line for your animated video.

You want to cover all the basics of your brand. If you were the consumer, what information would you want to know? As the seller, what are the most important points you want your viewers and potential customers to know? These are all key parts of creating the story line for your animated video. Think of the video as the one-stop-shop for your potential customers. If you captivate them in the video, then they might spend more time learning about your product or services, or better yet, go right ahead and purchase them. If you lose the audience in your video, though, you’ve lost the potential customer for good. The video is be the first (and possibly only) introduction to your company, so it is vital to include all the basics of your brand.

How do we tell the story?

There are many ways to tell the story. Are you looking for a humorous approach or a serious one? Do you want to teach or engage? Are you looking to talk to a specific group or the masses?

You also need to decide if you want to have a narrator for the video or if you would rather the story to play out like a movie?

Once you know the answers to these and other guiding questions, we can help you develop a script that will reach your objectives and make for a great video.

Things to Remember

Animated videos are visual aides to assist you in creating a memorable marketing tool for your brand. That being said, the story that you create should lend itself to interesting or compelling graphics. The video will not be interesting if it is just a bunch of colored text on the screen. So, think outside the box. Ask yourself, how can I convey my message in a way that can be visually represented well in a video? Once you know that, you have the tools necessary to write the story and create a successful animated video.


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