December 9, 2013

In the world of advertising, the purpose is not to entertain but to sell, and creativity only has its place when it influences the bottom-line. A lot of marketers, copywriters, and video producers are so hooked on the creative aspect that they forget the real purpose of their efforts. In this article, we will discuss how you can create explainer animation videos that boost your company’s sales.

Understand the Types of Explainer Videos

Explainer videos break into several forms, such as 2D animation, 3D, animation, whiteboard animation, screen cast, and live action etc. You have to choose a type or a combination of explainer video types that truly correspond to your brand image (and also fall in your budget). We at Media Whale have the ability to do all of these, but you’ll find in our portfolio we like to stick to the 2D as we find them to be at the right price for ROI and in all honesty we find they’re the most effective.

Tell a Story

You explainer video should tell a story, but not just any story. Your video should be about real life circumstances that affect your target audience, in this case a problem that can only be solved after using your product. Empathize with the customers in a way that when they watch the video, they should be able to relate with it. Not only are such videos engaging, but they also compel viewers to share them with others.

Write a Quality Video Script

Whether it is a voice over or a simple slideshow, the video script makes all the difference. Writing is not everyone’s cup of tea, especially when you are drafting scripts for promotional videos. It is best to hire professional copywriters to do the job for you. No matter how good you are at speaking ex-tempo, remember that you are doing this to build your business. So don’t take chances and have a great script drafted to enhance the quality of your video. At Media Whale we have a full time script writer who has written hundreds of compelling scripts that convert visitors to real paying clients for our customers.

Honor Brevity

Experts suggest that you should keep your explainer animation videos below 90 seconds (we recommend 60). People always prefer videos over written content, but what’s the point if the video itself is long and overtly technical? Not to mention, this timeframe also coincides with the average internet user’s concentration span.

Production Quality

Finally, don’t forget that an explainer animation video is a video nonetheless, and as such it should have all the essential features to engage your viewer. You can incorporate music as well. But always remember that it is better to have no video at all than a poorly-made one to represent your brand on the internet.


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