Remember the days when Instagram was just a popular hangout for teens? Today, this photo-sharing platform has morphed into a powerful social networking site with great promise for businesses.
With over 500 million users, Instagram offers a unique opportunity for brands looking to expand their reach and engage with their audience. To make the most of your marketing efforts, you need to steadily increase your following. When all’s said and done, the more people who interact with your brand and follow you on Instagram, the more far-reaching your posts will become.
We’ve put together a list of 7 killer Instagram marketing tips to help grow your brand – or risk losing out on rare opportunities.
1. Engage and interact with followers
Be social. If someone comments on one your posts, take a few seconds to reply and show your appreciation. While it might seem unrewarding at first, that simple gesture can create a new client as well as an avid campaigner for your brand.
Also, try to come up with creative ways to encourage your followers to interact with your posts. For instance, let them fill in the blanks and give away prizes, host photo contests, or simply ask them to share their experience with product or moments associated with your brand. This will quickly spread the word about your brand and win over new followers.
2. Cross-promote your posts on other social media channels
Another easy way to grow your brand on Instagram is to post across all your social media profiles and invite them to follow your Instagram profile. After all, they are already following you on other social media platforms, so they are clearly interested in what you are offering. Cross-promoting your Instagram posts helps enhance your image, increase exposure to your Instagram posts and cut the cost of creating new content.
3. Use unique, specific hashtags
Use unique brand- and product-specific hashtags to spark instant engagement. For example, if you are hosting a photo contest, create unique hashtags that are exclusive to your brand and what you offer. This way, your followers will post images using associated hashtags. Each time a user posts using your hashtag, they are exposing your brand and products to a wider audience. Call that free advertising!
4. Take awesome Instagram photos, every time
Instagram thrives on photo-sharing, so why not take beautiful photos to help grow your brand? For the most part, the quality of your Instagram photos says a great deal about your brand. Low-quality, blurry, pixelated images will deface your brand and may force users to unfollow your page. Therefore, you should always aim to engage your followers with clear, compelling photos that spark their interest.
5. Use analytical tools to track the correct metrics
If you have a business profile on Instagram, you’ll be able to view insights related to the number of people who viewed your profile and content, which posts resonate more than others, and other relevant metrics such as follower growth rate, engagement rate and URL Click through rate. By monitoring the right metrics, you can better understand how users are interacting with your content, so you can adjust accordingly to boost your engagement. An Instagram advertising service might come in handy if you find it difficult to track these metrics.
6. Create content in advance
Posting on a consistent basis is a major challenge for many businesses looking to market their brand on Instagram. Consistency is critical if you want to see real results. To tackle this problem, try planning your posts ahead of time and schedule your posting times. By preparing your content in advance, you can work on other aspects of your Instagram marketing campaign.
Also, try not to overwhelm your audience. Post enough to keep them engaged, but not too much to have them feeling suppressed and confined.
7. Share authentic content
One effective way to share authentic content is to use Instagram Stories. This feature creates another way to engage your followers by providing new and exciting content they’ll love. With your stories disappearing after 24 hours, your followers will be compelled to share more of your content with others before they vanish.
Instagram has transformed from a trendy teen hangout into one of the most powerful social media channels in this modern era. With the right amount of time, effort and creativity, you can grow a successful brand in no time.