If you want to curate an enviable Instagram feed for epic follower engagement and increased brand visibility, what better way to ace the game than to start taking really good photos?
Well, the real question is, of the more than 500 million active users on Instagram, how can you stand out among the filter-crazy super-users?
A major part of boosting your following is posting quality photos. We can all see that you had a blast last night from those blurry, low-quality, over-exposed photos, but that’s not exactly fascinating content for your Instagram feed.
Engage your followers with clear, compelling photos that will spark their interest. Don’t know how? No worries…We’ll help you master the art of Instagram photography like the Instafamous people do, and get noticed.
Check out these simple tips and tricks for snapping great photos and step up your Instagram game like never before.
1. Plan Ahead
Before you post a whole bunch of low-quality, irrelevant photos on your feed, decide on what you want your feed to be about. Figure out the type of content you want to share with your audience and plan accordingly.
2. Don’t take the picture with the Instagram App
While the Instagram app is convenient for taking photos, it lacks certain functions that are available for use on your phone camera. These functions include zooming, the iPhone’s grid feature, and so on.
Photo apps such as Rookie and VSCO Cam offer advanced features and functionalities including white balance controls and shutter speed, which can make the colors of your photos sharper and more accurate.
Other apps such as Camera+ (only available for iPhone) offer image stability to help take sharper pictures and other features to adjust your camera’s exposure, basically managing the lighting of your photos. Instagram accounts like @weworewhat are a perfect example of the power of these photo apps.
3. Take multiple photos
Sometimes finding the perfect shot requires taking multiple photos of what you’re trying to capture. Take at least five, and you’ll notice that some are obviously better than the others. Simply choose the one that appeals to you the most and take it from there.
4. Use natural light
Lighting is essential in any form of photography. Trust me, no matter how much you try to filter or app-edit a photo with poor lighting, you’ll still end up with a poorly-lit photo. Always try to take your photos in natural light. Early mornings, late afternoons and overcast days are always great for snapping quality outdoor photos.
5. Switch on the grid feature
Imagine capturing a scene with a piece of architecture such as the Eiffel Tower. I bet you’d want to align all the elements as best as possible. If you’re using an iPhone or any other camera with the grid feature, switch it on before taking the shot. Align the device until you find that sweet spot, then take the shot! Also, make sure to steady your phone, especially in low light, or use a tripod.
6. Edit to perfection
Selfies aren’t the only pics that normally require tweaking. Even still-life scenes could do well with a bit of editing to brighten certain spots, keeping your photo clean and crisp. Other adjustments include the saturation and warmth of the colors in the photo. Sharpening the image can slightly increasing the contrast can work wonders for your photo, making the details stand out.
7. Try different angles
Try taking photos from bizarre viewpoints. A view that seems ordinary can look stunning if captured from an entirely different angle than the typical perspective. Snap more enticing pictures by shooting from up top or right down on the ground. Mike Kus makes use of different viewpoints to capture breathtaking photos.
8. Remove non-performing photos
If you notice that your following is decreasing, maybe you need to remove those photos that aren’t appealing enough. Always try to deliver something fresh and exciting to your audience to keep them entertained and tuned in. Scan through your Instagram feed and delete any photo you think might not be effective enough and replace with a more attractive and high-quality one.
The Final Verdict
Instagram is built on photos. If you want to take your Instagram marketing to another level, take better-looking photos, which will help increase your following and further expose you or your brand to a wider audience.